First off, sorry for the clickbait, but hopefully it will be worth the click! As you might have guessed, we don’t really think direct mail or postcard marketing is dead. Quite the contrary, we actually think/know/are confident that it is still a very effective channel to reach new customers. In fact, we’d be so bold to say effectiveness is on the rise due to EVERYONE and their brother, uncle and babysitter flocking to digital. It always amazes us that businesses know how important it is to differentiate themselves amongst the competition by having a new fresh twist on their business model, but will at the same time utilize the same crowded medium as everyone else to advertise it.
Anyhow, don’t take our word for it, peruse some of the articles below and see what some of the best companies out there are doing and how they are leveraging direct mail and postcards in their marketing mix.
Any questions? Just give us a call or shoot us an email. We can make sending targeted postcards faster and easier than digital while pulling a great ROI, whether it be through our app or on one of our higher tier plans.